PinkChainsaw is a high-alcohol beer brand targeted at young adults. Its visual style is bold and edgy, with a striking color palette of pink and black, accented by light blue to create a rebellious and provocative atmosphere.

The logo draws inspiration from the jagged teeth of a chainsaw, using sharp geometric forms to highlight the brand’s fierce personality. The can design features a surreal illustration of a head split in half by a chainsaw, exaggerating the intense impact of alcohol in a daring and unconventional way.

This project includes brand positioning, logo design, dieline development, and full can packaging design.