Cat Welfare Association
Brand Redesign
This project is a brand redesign exercise completed in 2024 as part of a class assignment. I selected a local cat rescue organization in Ohio—Cat Welfare Association—and developed a new visual identity system for the nonprofit.
The deliverables include logo design, posters, business cards, T-shirts, billboard concepts, and stickers. The scarlet and blue color palette creates a warm and approachable atmosphere, aiming to enhance the organization’s visibility and emotional connection with the community.